These gaming displays were met with great reviews and confirmed that the gaming industry continues to evolve dynamically. Google’s Stadia demoed the highly anticipated game: Doom Eternal, and Microsoft allowed attendees to trial their xCloud game streaming service. These tech giants came out in full force at this year’s E3 conference, displaying their upcoming advancements in cloud gaming.

To challenge this new development, Microsoft and Sony announced their unexpected partnership to develop cloud solutions for online gaming a partnership no one could have seen coming and one that will definitely shake the gaming industry. Stadia will stream games to Google’s Chrome web browser, the Chromecast dongle and the Pixel smartphone, making Google’s entry to the gaming world a huge splash. Google announced in March that it will be launching its game streaming service, Stadia in November 2019 – driven by the commoditization of GPU servers fibre-optic networks affecting the speed of home broadband and even 5G. The allure of better margins has convinced many big brands to make the switch and we are likely to see the store join Steam at the top relatively quickly as regards market share. The cloud gaming industry is set to grow by 900% by 2023, and recent announcements have been demonstrating this predicted growth.Īt the end of 2018, veterans Epic Games became the new kids on the block when they announced their store to rival Steam. Soon, game releases will exclusively be online for download onto consoles or streamed via the cloud, no more discs much like how we consume music now. Cloud gaming continues to grow and become the norm for the gaming industry.

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